Entries by John McDougall

Google Enhance
Paid Search

Review of Enhanced Google Campaigns

In typical Google fashion, they have rolled out a new ...
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Google analytics icon
Analytics

Why law firms can’t live without web analytics

Any good lawyer would not enter a courtroom without being ...
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Highly persuasive law firm "About Us" pages
Blogging, Content Marketing

Highly persuasive law firm “About Us” pages

Great "About Us" pages show a more personal side to ...
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kpi chart
Analytics

Top 7 things Law Firms should track in Google Analytics

Keeping focused with analytics will keep you on the fast ...
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9 quick tips about LinkedIn for law firms
Social Media

9 quick tips about LinkedIn for law firms

LinkedIn is a modern version of a legal directory like ...
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What's an infographic
Content Marketing

Creating and marketing awesome Infographics for law firms

If you are not sure what infographics are, you are ...
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The Pod Cave
Content Marketing

Nine easy steps to create podcasts for law firms

Podcasting is a magic pill for creating attorney blog content ...
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YouTube for lawyers
Content Marketing

An introduction to YouTube for law firms

You might think that YouTube is better suited for home-made ...
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Advertising vs public relations
Public Relations

Making the case for law firms engaging in public relations

How law firms benefit from digital media outreach. Digital media ...
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