Outside of your homepage the About us page is one of the most important places people visit.
One of the mistakes that we see people making is putting too many lists of things they do and or features. I recommend you make it more personal such as having a picture of you and or your company at an outing. Talk about who you are opposed to what you do. Have your practice areas experts be featured, and then possibly link to their social media profiles.
In addition if you talk about the charities you work with and some of the events that you’ve done with volunteering you can see humanize your website and get more leads and sales.