Are Your Law Firm’s SEO Services Really Working?

Are you getting the leads you want? If not, your law firm’s SEO services may not be working. As the author of a web marketing textbook and a legal marketing book with 26 years’ SEO experience, I am uniquely qualified to help law firms get consistent website leads.

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Timid Legal Marketing and Lukewarm SEO Is Costing You Money

According to Zero Limit Web, the first five search results in Google receive 67.6% of clicks user clicks. The remaining five just receive 3.73%. You can imagine how many search results on the second page get clicks.  

If you’re not putting in enough effort to make it to the top of the digital mountain, you might think there’s no such thing as a beautiful view.

When it comes to ranking a website, Google only trusts industry authorities and consistent content creators. If your firm isn’t positioning your attorneys as thought leaders through content publication and user education, your website is unlikely to make it to the first page of relevant search engine results

Potential clients who do make it to your website also won’t take the next step if your site content is thin, boring, and fails to answer their questions or empathize with their needs.

That is equally true whether leads come from a referral or via search engine or social media marketing.

Imagine if you answered all the questions your potential clients have. How much more in-depth content would you have and how many more web visitors could you be converting to clients? I can help you get quality new visitors and prospective clients through better messaging, deeper content, and proven SEO strategies.

Work with me directly and become a digital success story. I believe you should enjoy your digital marketing experience, so forget about long-term contracts. You can also cancel anytime. My goal is to offer you flexible SEO and legal marketing expertise that fits your budget and individual needs.


(Free Video Training from My Recent Webinar with Scott Ziegler of Lawyers Weekly)

My Law Firm SEO Services Include These Essential Tactics

  • Keyword Strategy
  • Topic Research
  • On=Page SEO
  • Technical SEO
  • Great Content
  • Blogging
  • Local SEO
  • PR and Link Building Options
  • Social Media Tie-In Strategy
  • User Experience and User Signal Optimization
  • Conversion Rate Optimization
  • Analytics and ROI tracking

Effective Legal Marketing Is Not the Job of One Internal Staff Member

Effective digital marketing for lawyers is not a one-person job. It’s difficult for law firms to find marketing professionals who have both technical website and advanced SEO experience and how to explain your firm’s value proposition with great headlines, website content and social media posts.

That’s why law firms hire me.

There’s no official role for someone who is an expert on increasing the search positioning of your website, enhancing your core message, SEO and social media marketing for lawyers, and PPC ads.

That’s why I spend 100% of my working time developing these critical marketing skills, so I can help law firms fulfill need that very few people are trained well enough to fill.

I can help your law firm rank higher and provide more engaging content to drive leads, so you don’t have to learn by trial and error and years of missed opportunities.

Here’s a List of Some of My Successful Law Firm Clients

  • Pierce Atwood, LLP
  • Goldenberg Heller & Antognoli, P.C.
  • Shrader and Associates, L.L.P.
  • Mazow | McCullough, PC
  • Maclean Holloway Doherty & Sheehan, P.C.
  • Burns, Bryant, Cox, Rockefeller, & Durkin, P.A.
  • Brody Hardoon Perkins & Kesten, LLP
  • Tinti & Navins, P.C.
  • The Mellino Law Firm
  • Bowser Law
  • Bowersox Law Firm P.C.
  • Bernheim, Dolinsky, Kelley LLC
  • Parent, McLaughlin & Nagle CPAs
  • Emmanuel Sheppard & Condon
  • Barry L. Gardner, Esq.
  • Norman and Associates
  • Sabbeth Law
  • FitzGerald Law Company
  • Demakis Law Offices, P.C.
  • Tax Law Office of David W. Klasing
  • Geoffrey G. Nathan Law Offices
  • Lothstein Gurriero PLLC
  • Guest & Brady LLC
  • American Consumer Law Group, LLC
  • Murphy Law Group
  • Clapp Family Law
  • The Law Office of Christopher Q. Davis
  • Law Office John F. Murphy
  • Gilman Law LLP
  • Mike Lombardi Attorneys

And many more!

I Can Teach Your Law Firm Marketing Team My Proven Step-by-Step Process

Why should you train your team my proven, step-by-step legal marketing process??

Because it has a lasting impact. Once your team learns my process, you can continually improve your law firm marketing strategies with or without my help. That’s 10 times more valuable than simply hiring a legal marketing provider that provides no training or support

I’m an expert in helping law firms get and convert more visitors through better messaging, smarter technical SEO strategies, and quality content. I can teach your team to use my proven techniques to help manage your marketing and provide support as they gain confidence in their new skills.

Call me personally for a FREE initial legal marketing consultation.  You won’t get an overeager sales rep or a junior account manager — you will speak to and work directly with me.

See the Unique Legal Marketing Framework I Created and Use Myself

Here’s my secret to helping my law firm clients get great SEO and legal marketing results: 


from My Webinar with Scott Ziegler of Lawyers Weekly.

Are You Ready to See Results from Your Legal Marketing Strategies?

Here are some of the kind messages I get from law firm clients and event attendees:

“Hi John,

Your webinar today was absolutely superb. I sign up for numerous webinars but they rarely hold my attention for more than a few minutes.

It’s not that I have an attention problem; it’s that most webinars are marginal.

Yours was not. It was packed with excellent direction, insight, resources, and language to use when defending website prerogatives!

You should really offer your seminar to the LMA regional or national conferences.

You could even offer an in-person workshop. I would pay to attend it.

Really great stuff.

Thank you,” 

Christina Lamb

DIRECTOR OF MARKETING Director of Marketing

FLETCHERTILTON PC Fletcher Tilton, PC

See My Legal Marketing and SEO Case Study Results

My Law Firm Marketing Testimonials

“Picture a blind man (me) being guided (by you) through a (Google) minefield. Everything you (and the “McDougall Team”) have done for me and my website is more than I ever could have imagined. I’m trying not to sound “unprofessional,” but it’s wonderful! Again, thank you!”

John F. Murphy, Esq. – The Whistleblower Lawyer

“I learned more today about web-based marketing than I have in the last 10-12 years. As you will come to learn, I’m not too sentimental, nor am I shy or humble about my abilities. I’ve often struggled with the fact that I’m one of the very best trial lawyers around (both DUI Defense & PI), but my internet presence was either stuck or becoming just another face in the ever-growing crowd.

I’m actually inspired. It feels like some very dynamic, strong, smart people “have my back” on the web, while I wail away in court day after day. The reduction in my stress level from a business/practice perspective can’t be overstated. I can’t wait to kick butt on the web and bring my firm to the next level. Thanks again for all you are doing.”

Attorney Michael Bowser, P.C.

Lawyer SEO Services Based on Expert Strategies from My Latest Book 

My proven legal marketing strategies are rooted in my latest book, Content Marketing and SEO for Law Firms. In the book and when working with me personally, you’ll find essential digital marketing tips and advice on: 

  • Creating your unique digital marketing strategy
  • Branding and positioning
  • SEO
  • Paid search and Google ads
  • Social media marketing and paid social ads
  • Analytics and ROI tracking
  • Public relations
  • Conversion optimization
  • Attorney blogging
  • Content development
  • Local search optimization
  • Mobile marketing
  • Email marketing

Why Advanced Lawyer SEO Is the ONLY SEO Option Left

Are you blown away by the high cost of Google pay-per-click ads?

Hopefully, your website is good enough to make the ads worth paying for, but costs like these — for one paid Google ad click – is why doing advanced SEO is essential:

Indianapolis Semi Truck Accident Lawyer: $905

Business Tax Lawyer: $87

Small Business Lawyer Maryland: $73

Real Estate Litigation Lawyers Near Me: $141

Real Estate Lawyer Fairfax VA: $54

Intellectual Property Lawyer Long Island: $35

Intellectual Property Lawyer San Diego: $26

Estate Planning Lawyer: $20        

If you need leads right now and are willing to pay higher click fees, we can help make your PPC ads more effective. Click here to explore PPC options.

How Many People in the U.S. Search Google for Lawyers Every Month?

The number of people who search for various legal terms every month to find an attorney is a key metric in your marketing strategy. Here’s the most recent data on how many people in America are using Google to search for a lawyer each month:

KeywordVolume
Lawyer135,000
Attorney 110,000
Immigration Lawyer 74,000
Personal Injury Lawyer33,100
Bankruptcy Lawyer27,100
Car Accident Lawyer22,200
Disability Lawyers22,200
Real Estate Lawyer 18,100

Remember That the Top 3 Google Search Results Get About 75% of All Clicks!

Image credit: Backlinko

This means that without advanced law firm SEO that accounts for these ranking factors, your law firm is mostly invisible.

I have done SEO for small law firms, business law firms, multiple personal injury firms, and for publications like the National Law Review.

In my experience, even small firms who got a late start can keep up with the competition if they have the right law firm marketing and SEO strategy.

There’s a Catch — I Don’t Work with Just Any Law Firm

I only work with my ideal clients because I want to do my best work and be directly involved with each project, so you are remarkably successful.

You could be a great fit if:

  • You’re tired of your legal marketing strategies not working
  • You don’t want a one-size-fits-all marketing and SEO strategy
  • You are willing to invest your time and effort into deep content, thought leadership, and advanced law firm SEO

You’re done with big SEO agencies that have confining platforms or who hand you off to junior staff

What’s the Next Step?

Let’s jump on a quick call so I can better understand your law firm’s situation and recommend the best solution for your unique needs.

What Are the Goals of This Call?

During this call, we will:

  • Begin to diagnose your legal marketing obstacles and growth opportunities
  • Determine what services we can offer that fit your availability, goals, and budget
  • Recommend the ideal solution based on your practice area niches and other key factors

Ready to chat?

If you don’t, a competing law firm will!

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