Facebook’s organic marketing reach is so low that you may be tempted not to post at all. However, Facebook ads can be a very quick and powerful way to get leads, particularly in certain legal niches like mass tort, estate planning, or elder law.
Since you need a Facebook page to run ads, it takes minimal effort to also do organic marketing. Then, it’s critical to test each to determine which type of Facebook marketing is most effective for your law firm.
Some benefits of Facebook marketing for law firms is the ability to showcase legal content, promote upcoming events, demonstrate results, and build relationships and credibility.
Facebook Messenger also works well as a conversion and customer service tool.