How outstanding service guarantees can improve your law firm marketing strategy

John McDougall interviews Christopher Hart, Ph.D., the world's foremost expert on professional service guarantees.Continue Reading

Ngage Live Chat for Lawyers

Example of Ngage live chat for law firm

Podcast with Alex Hambrick, vice president of Ngage Live, and Amie Portis, the director of business development of Ngage live chat.Continue Reading

Ngage Live Chat Now Offers Live Transfer Phone Calls

Ngage has just rolled out a new, free, optional service that they are calling “Live Transfer”, where at the end of the chat (which otherwise is exactly the same as before) they ask the person “would you like ...Continue Reading

Creating better about us pages for law firm websites

About us law firm pages

Video of me giving tips on how you can optimize your About Us page on your law firm website for more leads.Continue Reading

3 step conversion trinity framework for law firm lead generation

Today I wanted to talk about an important concept in conversion optimization called the conversion trinity. This can help your law firm get more leads and sales from your website.Continue Reading

Top of the marketing funnel calls to action for law firm websites

Increase law leads sales John McDougall

If you want to get more leads and sales from your law firm website it's important to have a call to action for each stage of the buying cycle and or marketing funnel. Continue Reading