About John McDougall

John is the CEO of McDougall Interactive, publisher of The Legal Marketing Review and an authority on internet marketing for law firms. His team of over a dozen people helps law firms understand how to create a comprehensive internet marketing strategy and how to use of SEO, Paid Search and Social Media to generate more, and better, leads.

How to use infographics In Legal Content Marketing

Legal Content Marketing

Infographics help clarify complex topics. Using infographics in your legal content marketing can help you engage customers in a way that can’t do when you only have text content. They often lead to links and social shares, so ...Continue Reading

Law Firm Branding: 7 Ways to Become a Thought Leader in Your Practice Area

Law Firm Branding

Law firm branding is so much easier when you position yourself as a thought leader in your main practice area. Google will respect you more and customers will too because people are proven to follow authorities. Follow these ...Continue Reading

User Experience Optimization is Key to Your Law Firm Marketing Strategy

User Experience Optimization

User experience optimization is now an SEO ranking factor and is key to your law firm’s marketing strategy. [In Depth Article and How to Guide]Continue Reading

Topic Clusters For Advanced Law Firm SEO

Law Firm SEO

Learn about the evolution of SEO with topic clusters. Advanced law firm SEO must be based on topical authority not just keywords.Continue Reading

4 Trends That Must Be a Part of Your Law Firm Marketing Strategy in 2018

Law Firm Marketing Strategy

Update your law firm’s marketing strategy with these insights on content, backlinks, user experience and mobile friendliness.Continue Reading

How to Identify and Get Rid of Bad Backlinks for Your Law Firm

How to Identify and Get Rid of Bad Backlinks

Clean up bad backlinks and get better search engine optimization results for your law firm. Links still matter in SEO and bad ones can hurt you.Continue Reading