Email marketing and marketing automation for law firms

Keeping in regular contact with your prospects and customers is one of the most overlooked aspects of marketing.

Whether you are looking to start from scratch and have us design, write and manage your email marketing or set up advanced marketing automation systems, I can help you do it right the first time.

or contact me at 978-423-4274

Our email marketing programs for law firms include the following

• Email marketing strategy
• Lead magnet creation such as downloadable eBooks, guides, case studies and whitepapers
• Website call-to-actions that encourage downloads and signups
• Facebook Ads and Google ads to promote your lead magnets
• Email marketing software selection and optimization
• Email writing
• Email design
• Email list maintenance
• Email marketing reporting

We will review metrics such as subscribers, open-rates, click-through rates, and conversions. We will strategize to improve your results each month.

Ebook / lead magnet design and marketing automation set up

95% of visitors are not ready to buy, so having something for the early stage of the marketing funnel / buyer’s’ journey is critical.

Top of the funnel content like Ebooks and whitepaper downloads help you get more email subscribers. They also are the trigger for marketing automation.

Our Ebook services

1. Strategy
2. Cover design
3. Content based on podcasts / blog posts in our content program
4. Proofreading
5. Layout
6. Ebook landing page with a form / thank you page
7. Goal set up in analytics
8. Call to action
9. Placement of call to action on the website
10. Marketing automation workflow strategy and set up

Here is an example of a recent book we wrote and turned into an ebook and call to action

If you do not have email marketing automation software, iContact Pro at $99 a month is likely the least expensive but decent option. (HubSpot is the higher end version of this and MailChimp Pro is $199 a month). 

Let’s see how I can help YOUR law firm use email marketing and marketing automation effectively to get and nurture leads.

Or check out our lawyer SEO services
that are based on the marketing strategy in my latest book.