John McDougall, Author at Legal Marketing Review

About John McDougall

John is the CEO of McDougall Interactive, publisher of The Legal Marketing Review and an authority on internet marketing for law firms. His team of over a dozen people helps law firms understand how to create a comprehensive internet marketing strategy and how to use of SEO, Paid Search and Social Media to generate more, and better, leads.

Entries by John McDougall

Google Enhance

Paid Search John McDougall

Review of Enhanced Google Campaigns

In typical Google fashion, they have rolled out a new ...

Analytics John McDougall

Why law firms can’t live without web analytics

Any good lawyer would not enter a courtroom without being ...

Highly persuasive law firm "About Us" pages

Blogging, Content Marketing John McDougall

Highly persuasive law firm “About Us” pages

Great "About Us" pages show a more personal side to ...

Analytics John McDougall

Top 7 things Law Firms should track in Google Analytics

Keeping focused with analytics will keep you on the fast ...

9 quick tips about LinkedIn for law firms

9 quick tips about LinkedIn for law firms

LinkedIn is a modern version of a legal directory like ...

What's an infographic

Content Marketing John McDougall

Creating and marketing awesome Infographics for law firms

If you are not sure what infographics are, you are ...

The Pod Cave

Content Marketing John McDougall

Nine easy steps to create podcasts for law firms

Podcasting is a magic pill for creating attorney blog content ...

YouTube for lawyers

Content Marketing John McDougall

An introduction to YouTube for law firms

You might think that YouTube is better suited for home-made ...

Advertising vs public relations

Public Relations John McDougall

Making the case for law firms engaging in public relations

How law firms benefit from digital media outreach. Digital media ...