Law Marketing Association International Annual Conference 2013

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I am in Las Vegas for the 2013 LMA International Annual Conference and excited to be here. I love the energy of conferences and the opportunity to learn new internet marketing techniques. It is also my first time to Las Vegas and won’t be my last.

While I have been going to web marketing conferences since the 1990’s like search engine strategies in New York, this is my first vertical specific conference. The Law Marketing Association is a leading authority for legal marketing internationally, so this one should be truly informative.

Some highlights are as follows:

More than 1,200 legal marketers from law firms of all sizes and locations

  • 4 educational tracks
  • 22 sessions
  • Over 102 law firm marketing and development speakers
  • 17 sponsors
  • 38 exhibitors
  • Several networking events to choose from
  • Housed in a 61-story, 4000-room structure

I didn’t register for the Pre-Conference Program today (Monday, April 8, 2013) but they look interesting such as:

Law Firm Competitive Intelligence: A Roadmap for Success


Content Marketing: Learn How to Create, Implement and Sustain a Successful Content Marketing Program

Tonight I will attend a welcome party at The GOLD Boutique Nightclub & Lounge at ARIA Resort (the hotel where I am staying that is where the conference is) – Sponsored by Brown Rudnick. There is a big stress on networking at this conference which is great since I often get as much from the attendees as the conference workshops (both of which are essential) and have an opportunity to make new potential contacts for my law firm Internet marketing services.

The LMA law marketing association agenda for day one is as follows:

8:45 a.m. Opening Remarks

Betsi RoachBetsi Roach
Executive Director
Legal Marketing Association
Aleisha GravitAleisha Gravit
Chief Marketing Officer
Akin Gump Strauss Hauer & Feld LLP

Tuesday, April 9, 2013 • The Keynote Address at 9:00 am is by Professor David B. Wilkins of Harvard Law School:

Professor WilkinsThe Future of Law Firms in the Global Age of More for Less
Professor Wilkins will speak about what marketing professionals can do to help their firms succeed in this challenging economic environment.


Concurrent breakout sessions:

Tuesday, April 9, 2013 • 11:00 a.m. – 12:15 p.m.

Track One: Business Development
Breaking Through the Barriers: Building a Sales Culture in a Law Firm
Track Two: Innovation
Featured Discussion: Response to the State of the Industry and What Lies Ahead
Track Three: Marketing Communications/PR
Integrated Approaches to Law Firm Marketing and Public Relations in the 21st Century
Track Four: Marketing Technologies
DMI Talks: Digital Marketing Ideas Worth Spreading

Tuesday, April 9, 2013 • 2:00 – 3:15 p.m.

Track One: Business Development
Pricing, Profitability and the Role of Marketing
Track Two: Innovation
A New Approach to Implementing Strategy in Law Firms — A Position Dedicated to Strategy
Track Three: Marketing Communications/PR
How to Win at Search, Social & Content Marketing

Track Four: Marketing Technologies

Inspiration & Innovation: Applying the Newest Interactive Trends to Law Firm Websites

  • 2:00-3:15 p.m. NEW for 2013 – CMO Roundtable – Think Tank Live!
  • 3:15-3:45 p.m. Networking and Refreshment Break

Tuesday, April 9, 2013 • 3:45 – 5:00 p.m

Track One: Business Development
GC Focus: Project Manageme Track Two: Innovation
Track Two: Innovation
Re-Invigorating Client Relationship Managementnt. Position Your Firm in Alignment With the Unique Challenges Faced by In-house Counsel
Track Three: Marketing Communications/PR
The Power of Critical Thinking in Communications and Crisis Leadership
Track Four: Marketing Technologies
The 5 Online Analytics Strategies That Will Help Your Firm Drive More Business
– 3:45-5:00 p.m. NEW for 2013 – CMO Roundtable – Think Tank Live!

Check out the agenda page for day two but that should give you an idea of what the LMA conference is all about!

Follow the conference on Twitter by using the track dedicated hashtags: #LMAT1, #LMAT2, #LMAT3 or #LMAT4

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