There are a lot of options in regard to customer relationship and case management for law firms but Salesforce is a great one for pure lead gen that ties into your website.
1. Track the ROI (return on investment) of the various marketing and client development initiatives.
When you tie your website and marketing initiatives into salesforce you get a greater visibility of where your marketing dollars are being spent. You can log into a dashboard and see how many leads each campaign has generated.
2. Contact resource management (CRM) tools allow you to deepen relationships with potential clients by keeping track of conversations and their likes and interests.
Sales is about relationships and Salesforce allows you to systematize your relationship building efforts of across your firm.
3. Salesforce was ranked the world’s most innovative company in 2011 and 2012.
A Forbes article says that Salesforce’s revenue is up to an estimated $3 billion in 2013 from $1 billion a few years ago which shows this is more than just a cool new tool. Hewlett-Packard and Facebook are examples of customers pulled away from competitors into Salesforce. So Salesforce is a stable choice for a high tech CRM.
4. Salesforce easily connects with your website inquiry forms.
By sending leads of various kinds straight into Salesforce you have a scalable database that multiple attorneys can log into via the cloud. Rather than having leads go into individual attorneys in boxes, it is much better to have them in a database where they can be scored and shared with the marketing agency.
5. Salesforce ties into HubSpot.
HubSpot is an amazing tool to track ROI across long time spans and multiple touch points such as social media, paid search and search engine optimization. By reviewing your leads in Salesforce / HubSpot together, you can get a much greater sense of the various assists along the path to conversion that each of your marketing tactics are providing.
Salesforce has over 100,000 customers, 2 million subscribers worldwide and specific solutions for law firms to help you close more deals.
Check out Law Prospector at the following links:
With a half a million developers available to provide custom solutions and such a strong company that truly connects with your Internet marketing, Salesforce is truly worth serious consideration.
Group pricing starts at $25 a month so I strongly suggest doing a free trial.
Sign up here, or let me know if you have any questions.