Authority Marketing Roadmap – LMA Boston Presentation

authority marketing roadmap

The LMA Annual Conference is being held in Austin TX on April 11-13 this year. The video below was filmed at the LMA Boston event in 2014, where I spoke about my Authority Marketing Roadmap. This is still timely as Google has only increased it’s emphasis on building trust and authoritativeness since then, and the methods for doing so still apply.

About John McDougall

John is the CEO of McDougall Interactive, publisher of The Legal Marketing Review and an authority on internet marketing for law firms. His team of over a dozen people helps law firms understand how to create a comprehensive internet marketing strategy and how to use of SEO, Paid Search and Social Media to generate more, and better, leads.

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