How Attorneys can use Infographics for Legal Marketing
Content plays an important role in any legal marketing campaign.
But content doesn’t exclusively refer to text, such as blog posts and case studies. It also includes visuals, like videos, images, and infographics — elements that many legal websites lack. Such legal sites often lack color and organization, and are filled instead with long blocks of dry legalese.
If your website is like this, web visitors will lose interest in it quickly.
One great solution is to create the best infographics to add variety to your website’s content. Infographics also cut the need for lengthy explanations by swapping text for easy to understand visual diagrams.
Yes, it’s easy to doubt whether infographics can really be used for legal marketing. It’s hard to believe without seeing any concrete evidence.
Below is a collection of the best infographics used by law firms and related legal service providers.
Rest assured these aren’t the only uses of infographics in the legal industry.
If you’re still doubtful, know that a Google image search of ‘legal marketing infographics’ returned 1.2M search results. The examples below aren’t the only ones available, and it’s certainly not an inclusive list of all the possible ways to use this media.
Popular Categories for the Best Infographics in the Legal Industry
- Educational Content
Some legal proceedings are too boring and lengthy to be the topic of a blog post, while others are just too complex to be explained that way. So the best infographics provide a happy compromise by combining what would’ve been a dense block of text, with easy to understand flowcharts, pictures and diagrams.
A good example is this infographic explaining DUIs:
Notice that this infographic is filled with topic-appropriate images, not just random stock photos. It also has a sensible progression from “Why did I get pulled over” to “What’s considered a DUI?” all the way to the penalties and possible legal recourse.
Another excellent example is this Intellectual Property infographic by TopFloorLegal:
This infographic is more text laden than the other one, but the information is still chunked in a sensible way as to not overwhelm the reader. To help readers put it into context; TopFloorLegal used Google’s logo and algorithm to explain intellectual property.
- Interesting Statistics and Information about the Legal Industry
Don’t learn how to make infographics for the sole purpose of convincing clients of your legal expertise. Just as blog posts aren’t always how-to articles, you should also create infographics with industry news and statistics.
Journalists and bloggers love sharing infographics like this, so it’s a must have for your legal marketing arsenal.
We the Plaintiffs by eLocal is a good example of a non how-to infographic focusing on industry statistics, specifically the number of civil cases in the U.S., and the staggering number of lawyers in the country.
Here’s a good example of how to make an infographic using market predictions and survey results:
- Basic Legal Concepts and Background Information about the Law
The best legal infographics aren’t limited to explaining legal procedures and offenses. Sometimes, it helps to go back to the basics to explain what a prospective client should know, such as the difference between a private attorney and a public defender.
Historical timelines and background information about the process of creating laws are helpful for law students and potential clients, too.
- Infographic Resumes or Bio
Yes, a client wants to know if you’re capable and credible enough to take up his case, that’s why attorney bios and resumes are among the most viewed pages in a law firm’s website. But they don’t want to die of boredom doing it!
Your text based resume should be engaging. It’s not enough to list your credentials and successful cases. It should tell a story of who you are as a person, so potential clients can get a feel of what’s it like to work with you. It should include:
- Your specialization — personal injury, bankruptcy, finance, corporate law, divorces, etc.
- LinkedIn social account
- Links to your articles — on consumer journals, blog posts and other citations
- Case studies and past successes
- A bit of personal information — where you live, your hobbies, and your picture.
Once the text is engaging enough, you’ll have a better chance of converting it into one of the best infographic legal resumes out there.
Here’s an example of a simple infographic bio created using . You don’t need a background in design to understand how to make an infographic resume. Just plug in your LinkedIn information to Vizualize.me, and it automatically converts it for you.
- Provoking Stories and Controversies
Many blog posts go viral because they’re helpful and educational. Others go viral due to controversial topics, its road to virality fueled by people’s polarizing views on the subject. The same can be said about some legal infographics.
In an infographic by Arrest Records, the supposed racism in the justice system is the object of controversy.
But you don’t have go that far in learning how to make an infographic on a controversial topic. Tons of safer topics are available, like this interesting take on the victories of legal underdogs.
- Publicize Pro-bono Work
Your pro-bono work shouldn’t go unnoticed. Publishing it in your website doesn’t do it enough justice, especially if you won a great battle for your community.
Pro-bono themed infographics can tell the story of the case you won, or the person you defended, as long as the information isn’t embargoed or sensitive. Another way to do it is to tell the story through the number of cases defended, or hours donated.
- Light-hearted, Not Totally Legal-related Stuff
I left this for last because you might not take me seriously if I lead with these examples.
Infographics like this have a greater chance of going viral, compared to the other examples listed above, except perhaps the controversial ones. Let’s just say it’s the legal industry’s equivalent of cute dog and cat memes.
Yes, they’re not related to law, and are not helpful or promotional either. They’re a source of fun trivia and conversation starters, that’s why people love sharing them.
For inspiration, check out Oklahoma Legal Group’s infographic on the 15 Best Legal Movies of All Time:
If you don’t want to stray too far from legal topics, try making something similar to UpCounsel’s Strangest Laws Still in Effect Today infographic:
Unfortunately, one thing lawyers always struggle with is having time to write. So I don’t expect you to have much time to dedicate in learning how to make an infographic either.
A good workaround is to break up the tasks into manageable chunks, so you can do it in your spare time. Alternatively, you can give us a call and we’ll help you create an infographic for your law firm.
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