Generate new content marketing ideas for your law firm

People Also Ask

You already know the benefit of regular blogging.

The issue, however, is that generating endless content ideas is hard. Knowing what your customers and audience would like to read is a struggle within itself.

But it doesn’t have to be that way.

Sure, you could pay for tools that help you discover and come up with lucrative content ideas and while these tools are useful, not every law firm can afford them.

There is a way to come up with consistent content ideas and what’s more, it’s completely free.

In this post we’re going to look at how you can use Google’s People Also Ask feature to give yourself an endless supply of ideas for your blog posts, let’s dive in.

What are People Also Ask boxes

The People Also ask feature is a neat tool developed by Google that appears during a search.

The way it works is: a user searches for an answer to a question or topic.

Google, as usual shows relevant links based on their query. However, they also show similar topics people have searched for.

For example, we searched for the phrase “Questions to ask a lawyer”. When looking for legal practice, you might want to know what questions you should ask during the first, second or even third meeting.

You might already have content on this topic. If you don’t, get writing.

But what about when you’ve written about this topic but can’t think of any other avenues to cover?

That’s where the People Also Ask box comes in handy.

Also Ask Box

Alt tag: people also ask Google

As you can see, other people who searched for “questions to ask a lawyer” have also asked things like “how do you prepare for a lawyer consultation?” “does it cost money to ask a lawyer a question?” “how do you pay for a lawyer with no money” and “how do I find the best lawyer for my situation?

As you can see, a simple Google search has given you four extra content ideas.

Extra Content Ideas
Source: https://getstat.com/blog/how-the-people-also-ask-box-is-evolving/

In this study by Get Stat, you’ll see that the People Also Ask feature has been on a steady increase over the years.

Why are they important for your law firm

The People Ask Ask feature is important because it shows intent. You might have a list of great content ideas you want to write about, but do your ideas align with what people are actually searching for?

In many cases, no.

You see, what’s interesting to you as a lawyer might not be interesting to the people you want your content to target: potential customers.

The people also ask feature doesn’t just work for question type search queries but all.

Let’s look at another example.

If you deal with family law, you might want to write content about “family legal advice” however, as a top-level topic, it’s quite broad. There are loads of different avenues you could go down.

Content About Family Legal Advice

Now the reason this is good for SEO is that it gives you direct ideas for what people actually search for. You can use these topics as either H2 tags for our articles, or even titles for the articles themselves.

Use it to create FAQ pages

In many cases, the best way to put together FAQ is to see what questions your audience and customers ask most regularly.

But what if your customers don’t ask anything? What do you do then?

You can use this Google function to put together your FAQ pages.

You see these are real questions asked by real people. Granted, they didn’t ask you them but they’ve asked Google and because of this, you can be sure that when someone lands on your website, goes to your FAQ page and sees answers to the questions they have, they’re bound to want to know more about your firm.

Use it to come up with content ideas

We’ve already established that the People Also Ask feature is a great way to come up with content ideas.

In most cases, you won’t use this tool entirely to create your content ideas, but you will use it to supplement the ideas you already have.

One of the greatest things about it is the endless nature of the tool.

Going back to our family law example.

The first term was “family legal advice”

Now let’s pretend, for example we clicked the first link in the feature box.

First Link In The Feature Box

Google will now do a new search based on that question and…. You guessed it, you’ll have a new range of questions to think about.

New Search Based On Question

We can do this again, too.

People Also Ask Feature

Also Ask Content Ideas

The point we’re trying to make here is that the People Also Ask feature will present you with an endless supply for content ideas simply because, for every question that gets asked by a user, there are plenty of similar queries.

If you’re looking for new content angles, or perhaps just content ideas in general, the People also Ask will be a great benefit for your law firm.

Ranking for people also ask

Not only can you use the People also ask to generate new ideas for content, but you can use it as a lead generation tool as well.

Imagine if when a user searched for a question, your website showed up in the People Also Ask results?

You’d see a huge increase in traffic and that traffic could even convert to leads.

In order to do this though, you need to get your website set up in the right way.

Having easy-to-understand FAQs that directly answer the questions will increase your chances.

Takeaways

Coming up with great content ideas for your law firm is hard, we get it. But it doesn’t have to be that way and you don’t need to spend hundreds of dollars a month either.

Google has a wealth of content ideas just waiting for you to get stuck into.

We want to know about your experience with the People Also Ask feature! Have you used it before to generate ideas for your law firm?

Or perhaps you didn’t know it existed? Leave your comments below.

About John McDougall

John is the CEO of McDougall Interactive, publisher of The Legal Marketing Review and an authority on internet marketing for law firms. His team of over a dozen people helps law firms understand how to create a comprehensive internet marketing strategy and how to use of SEO, Paid Search and Social Media to generate more, and better, leads.

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