As a lawyer, you know it’s important to always stay ahead of the trends when it comes to news about the law and how to best market your law firm.
In this final section of this guide, we list a handful of top blogs you need to follow to make sure you’re always at the top of your legal game and also that you always have the most up-to-date knowledge about how to market your law firm in the most effective way.
Although many of the sites are not just for law firms, it’s important to reach beyond your own industry to see what the marketing community is doing. The knowledge and wisdom each post has can be transferred to your own law firm site.
Legal Marketing Review – https://www.legalmarketingreview.com/
Legal Marketing Review is run by none other than me, John McDougall, CEO of McDougall Interactive, an authority on digital marketing for law firms. This site specifically helps a large number of law firms understand how they can create a comprehensive internet marketing strategy through content marketing, SEO, paid search, and social media to generate more and better leads.
Neil Patel – https://neilpatel.com/blog/
Neil Patel’s blog is a great resource if you want to learn in depth about different marketing tactics. The content goes incredibly deep and is based on an advanced knowledge of how search engine optimization and social media go together. It’s also presented in a fun-to-read format, despite covering subjects comprehensively.
HubSpot’s Blog – https://blog.hubspot.com/
HubSpot has one of the most visited websites about digital marketing, sales, agency, and customer success online. It’s a must-read resource. HubSpot’s Blog has more than 400,000 subscribers and attracts over 4.5 million visitors monthly.
Search Engine Land – https://searchengineland.com
This is where you go if you want to find out the latest news about the search engines. They cover algorithm changes in detail and are the top site for this topic when it comes to changing search trends.
Above the Law – https://abovethelaw.com/
Above the Law is a great site for all things law. They cover a number of key categories and offer information useful to students of law as well as law firms.
FindLaw – https://www.lawyermarketing.com/blog/
FindLaw caused some issues for my clients over the years, like adding duplicate content, but I think it’s fair to give credit where credit is due in regard to the amount of their legal content indexed in Google.
Copy Blogger – https://www.copyblogger.com
Copy Blogger and Pro Blogger are two of the top websites for learning about writing and content marketing. Refine your craft and creativity that is central to increased engagement.
Social Media Examiner – https://www.socialmediaexaminer.com
Social Media Examiner is one of the top sites focused specifically on social platforms, but of course dovetails into content marketing, etc.
There are many blogs that you can (and should) follow; however, the best thing you can do is to find a small number of blogs that provide you with tangible value with every post. That way you can be sure you won’t be wasting time and will be able to take action on what you have learned.