ClickTale shows you how customers behave on each page including how far down they scroll, how they interact with your forms and what links they click. Most law firms are way too focused on driving traffic and not adept enough at converting the traffic they already have. There are lots of amazing tools to help you improve your conversion rate but they take some technical skills and some patience to get the most out of them.
This tool works partially by recording videos of your customers and user sessions as they travel through your website.
Recorded user sessions
Most visitors won’t scroll to the bottom of your page. If your call to action is too low on your page it will not get clicked. With a very long form, your submit button may be way down on your page. You can use ClickTale to determine if customers are even seeing your call to action. They certainly can’t click and if they can’t see it.
ClickTale has a free trial and I strongly recommend getting it a try by visiting ClickTale Website