Authority Marketing Roadmap – LMA Boston Presentation

authority marketing roadmap

John McDougall spoke at the LMA Boston event in 2014 about his Authority Marketing Roadmap, explaining Google's emphasis on building trust and authoritativeness.Continue Reading

5 Crucial Pages Every Law Firm Website Should Have

Law Firm Website Stats

Learn how to improve your law firm website by adding enhancing 5 key pages.Continue Reading

LinkedIn for Lawyers: Marketing Strategies, Networking, Etiquette and More (Part 2)

LinkedIn Marketing

LinkedIn marketing is important for attorneys, but it’s not worth it if you get disbarred or fined in the process. Here’s what to do and what to avoid.Continue Reading

LinkedIn for Lawyers: Marketing Strategies, Networking, Etiquette and More (Part 1)

LinkedIn for Lawyers

Continue Reading

How to Create an Editorial Calendar for Your Law Firm’s Blog

Editorial Calendar

Like newspapers and magazines, your law firm’s blog needs an editorial calendar to avoid premature abandonment and failure.Continue Reading

How Attorneys can use Infographics for Legal Marketing

Best Infographics

Learn how to create the best infographics to add variety to your law firms website content and how Attorneys use infographics for legal marketing.Continue Reading

Social Media for Law Firms, Thought Leadership and Building Trust

Social Media for Law Firms

Social media is one of today’s most powerful tools to help businesses attract and interact with new clients. Law firms are no exception, and attorneys who get involved in social media sites like Facebook, Twitter, LinkedIn and more ...Continue Reading

Law Firm Marketing Through Custom Content

Law Firm Marketing

John McDougall discusses custom content magazines with Michael Jones of Attorney At Law Magazine, including picking a niche, and how to find the time to write.Continue Reading

Jimmy Craig and Justin Parker on YouTube Videos for Law Firm Trust and SEO

law-firm-seo

Podcast with Jimmy Craig and Justin Parker on youtube videos for law firm trust and SEO.Continue Reading

Linda Pepe Part 2: Legal Firm Video Strategy and Content Distribution

social icons content distribution

Linda Pepe, Director of Marketing and Communications at Burns & Levinson, discusses her video strategies for law firm websites and content distribution networks.Continue Reading

Jay Wager – Part 2: How to Use Social Media and Blogging for Law Firm Business Development

man working on a computer

Jay Wager, Director of Business Development with Nutter McClennen & Fish, discusses social media & trust for attorneys, audio and video on websites, and the importance of thought leadership for B2B vs. B2C attorneys.Continue Reading

Linda Pepe Part 1: Website Content and its Influence on Law Firm Hiring Decisions

Linda Pepe Burns & Levinson

Linda Pepe, Director of Marketing and Communications at Burns & Levinson, discusses the importance of attorney websites, bio pages, and thought leadership activities.Continue Reading