About John McDougall

John is the CEO of McDougall Interactive, publisher of The Legal Marketing Review and an authority on internet marketing for law firms. His team of over a dozen people helps law firms understand how to create a comprehensive internet marketing strategy and how to use of SEO, Paid Search and Social Media to generate more, and better, leads.

From Legalese to Legal Ease: How to Write for Non-Legal Readers

Writing Tips

In this article, I’m going to give you a couple of writing tips to help you write for non-legal readers.Continue Reading

How to Develop an Effective Law Firm SEO Action Plan for 2017

SEO Action Plan

Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders. Continue Reading

5 Educational and Effective Legal Blogging Topics for Law Firms

Legal Blogging

Learn about 5 educational and effective legal blogging topics for law firms.Continue Reading

How to Use Hootsuite to Cut Your Social Media Efforts in Half

How Does Hootsuite Work

Learn how to use hootsuite to promote your law firm without spending too much time away from your legal work. Continue Reading

Authority Marketing Roadmap – LMA Boston Presentation

authority marketing roadmap

John McDougall spoke at the LMA Boston event in 2014 about his Authority Marketing Roadmap, explaining Google's emphasis on building trust and authoritativeness.Continue Reading

Social Media for Law Firms, Thought Leadership and Building Trust

Social Media for Law Firms

Social media is one of today’s most powerful tools to help businesses attract and interact with new clients. Law firms are no exception, and attorneys who get involved in social media sites like Facebook, Twitter, LinkedIn and more ...Continue Reading