About John McDougall

John is the CEO of McDougall Interactive, publisher of The Legal Marketing Review and an authority on internet marketing for law firms. His team of over a dozen people helps law firms understand how to create a comprehensive internet marketing strategy and how to use of SEO, Paid Search and Social Media to generate more, and better, leads.

5 mistakes you must avoid in your law firm marketing strategy

Law Firm Marketing Strategy

Mistakes in marketing can take years to recover from. Avoid these 5 mistakes in your law firm marketing strategy and get tons of leads, be happy and retire rich.Continue Reading

Why Your Law firm Should Start Using Webinars

Webinars for Law Firms

Webinars can help boost your online visibility and position you as a thought leader. Learn how to do webinars at your law firm and promote them. Partner with an association of influencer to get in front of their ...Continue Reading

How to use infographics In Legal Content Marketing

Legal Content Marketing

Infographics help clarify complex topics. Using infographics in your legal content marketing can help you engage customers in a way that can’t do when you only have text content. They often lead to links and social shares, so ...Continue Reading

Law Firm Branding: 7 Ways to Become a Thought Leader in Your Practice Area

Law Firm Branding

Law firm branding is so much easier when you position yourself as a thought leader in your main practice area. Google will respect you more and customers will too because people are proven to follow authorities. Follow these ...Continue Reading

User Experience Optimization is Key to Your Law Firm Marketing Strategy

User Experience Optimization

User experience optimization is now an SEO ranking factor and is key to your law firm’s marketing strategy. [In Depth Article and How to Guide]Continue Reading

Topic Clusters For Advanced Law Firm SEO

Law Firm SEO

Learn about the evolution of SEO with topic clusters. Advanced law firm SEO must be based on topical authority not just keywords.Continue Reading